Andrew Reynolds Self-made Millionaire Profile Part Four

In a world full of corporate dinosaurs, Andrew Reynolds has evolved into a different kind of mammal – able to live completely differently. He revels in the flexibility of having minimal overheads while being able to generate a mighty income. One gets the sense that Andrew Reynolds revels in the power-to-weight ratio of his business model. “I don’t really believe in having loads and loads of staff,” Andrew Reynolds says. “One of the ways of getting round that is to outsource all of the admin and the dispatch of orders, using a fulfilment centre that specializes in offering a complete ‘virtual warehouse and office service”. They handle all of Andrew Reynolds phone calls from customers; they process the payments for him and ship the goods to the customer. “At the end of the month they send me a big cheque!”

Andrew Reynolds uses simple, one-page websites, which he gets someone to put up for him, to show his wares. “When customers visit a website they don’t know whether there’s a massive office full of people and some huge great overheads going on or whether you’re sitting at home in the kitchen in your shorts. As long as when they order they get their package quickly and with no fuss or hassle – they are happy.” Using fulfilment companies means Andrew Reynolds can be sitting on a beach somewhere while the money comes in.

According to Andrew Reynolds “We don’t even have to have stock, doing what we do.” Primarily Andrew Reynolds business sells paper products like newsletters and books; CDs and DVDs – items that can all be duplicated at short notice. In fact when you start out, it’s possible to wait until your customer sends you an order – and their payment – and then burn the CDs.

So what gets Andrew Reynolds out of bed nowadays? He’s made plenty of money, taken care of his family and friends, and now donates a lot to charity. It seems that what gives Andrew Reynolds most pleasure is succeeding for its own sake – somewhat in the manner of the mountaineers who climb mountains simply because they’re there. As Andrew Reynolds told us “I still get that great buzz, when you put out a new offer and that first email arrives saying ‘You have a new order,’” he says. “It was an amazing ‘rush’ when I got my first one, back in 1997 and it’s still an amazing rush even today. It’s just the numbers are a wee bit bigger these days.”

More info: www.andrew-reynolds.org

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