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Andrew Reynolds reveals the secrets of how, as an ‘ordinary bloke’, he achieved extraordinary success. He talks to Martin Baker.
Andrew Reynolds is a quiet revolutionary. If you met him in the street, you’d pass him off as just another, regular bloke. But beneath the quiet, unassuming exterior is a quite extraordinary person. His success story is that he was just an ordinary guy who discovered the secret of making money, a secret that he now shares with other people.
Reynolds certainly looks like Mr Average. Just the wrong side of 50, he is a regular guy who’s taken his fitness seriously. He has frequent sessions with his personal trainer most days of the week, and has a full-time housekeeper to keep him on track with his nutrition – yet he’s maintained a down-to-earth , ‘in touch with his roots’ personality. OK, he drives a rather sexy Bentley GT, the marque favoured by Premiership footballers, but beyond that, there’s little surface evidence of anything that might speak of a man who’s pulled in £30 million entirely by his own initiative in the past 10 years.
The self-effacing demeanour, the quiet voice, and the eyes that glint with an occasional hint of irony bring to mind a low-profile – perhaps highly successful – accountant or surveyor. Then again, Reynolds might be one of those bods from personnel, someone who’s embroiled in the intricate detail and day to day machinations of corporate life – a classic small ‘cog’ in some huge, faceless multinational. That would be a big mistake. Apart from his fear and loathing of accountancy (see related articles), if you’re looking for the leader of the charge against life in the corporate job factory, Reynolds is the man. He describes himself as shy and certainly isn’t a natural extrovert, yet he has given a number of bravura performances in front of thousands of entrepreneurs as he explains his Cash On Demand system that is at the heart of his success.
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